Corporate Branding PDF Print E-mail

Understanding the promises your brand makes is the first step toward fulfilling them. What does your corporate brand say to your customers? What does it mean to your employees? Would they give the same answer? Would it be the answer you wanted? Would it even be one you expected?

Our corporate branding course helps businesses; create, understand and implement a corporate brand strategy that communicates clearly, regardless of whether the brand is being used to market products and services, define organization roles, or establish a corporate culture or vision.

At the end of the training participants are able to define exactly what their brand stands for, define what their business is and where it is headed to, assess brand communication, employee behavior and business processes in line with their brand promise. This ensures that all brand communications are clear, cohesive and created under the guiding principle of ‘one brand, one voice.’ Hence, achieving maximum return on communications spending.


Last Updated on Tuesday, 06 September 2011 10:13