Course Overview

Business Innovation is an imperative to any firm seeking to excel in a dynamic market environment with heightened competition and shortened product life cycles. In such a tough economic environment extraordinary solutions that challenge assumptions and enable thinking outside the box are essential. For this reason, innovation provides a firm with the capability to capture a substantial level of market share or create an entirely new market opportunity that enables a firm to reap supernormal profits.

This effective critical thinking course therefore helps participants unleash the power of their creative potential. Participants gain critical thinking skills needed to become effective: problem solvers, decision makers, communicators and managers. By learning how to expand critical thinking skills participants are able to think strategically and to see the big picture. By so doing, businesses become more productive, grow fast and generate superior value.

This module offers knowledge and skills in:
1.    Strategy/Business Model Innovation,
2.    Product Innovation,
3.    Process Innovation,
4.    Marketing Innovation.

Marketing Innovation

The marketing innovation service is offered to increase effectiveness and efficiency of marketing. This is through utilizing advances in marketing science, technology and engineering in generating breakthrough-marketing concepts. Consequently ensuring that marketing is approached in an informed, systematic and effective manner.

In exploiting information technology, entrepreneurs learn to conduct customer- centric research that allows generation of customized products as well as winning brand positioning. By so doing barriers against competition are successfully erected advancing competitive advantage.


The Business Innovation course is delivered through a holistic and participatory approach. This is by involving participants at each step of the skills and knowledge development cycle. Consequently, the course shall be delivered through an interactive learner– centred approach using tried and tested simple and easy to follow training manuals and models. This is while taking into account existing technologies, capabilities and processes available within the client organizations.

CBiT embraces the concept of adult learning by recognizing the differences in cognitive and discrete learning styles, as well as the capacities of learners.

We believe that learning and teaching inform each other, in the sense that there is no teaching without learning, and vice-versa. As such, to harness the potential of this approach, the course employ a set of methodologies that foster collective consciousness based on the appreciation that learners come to the session with knowledge and that both learners and the facilitator(s) teach and learn simultaneously. This, in turn, aims to make use of participants’ minds and promoting resonance during the sessions. These methods are based on the notion that learners are not empty vessels to be filled with knowledge flowing in one direction from the ‘teacher’, to students and instead, learners know some aspects being studied.

Therefore, at CBiT, we promote learning that favors high quality engagement of learners in the learning process and ultimately facilitating the retention and application of knowledge and skills gained.

Course Outcomes

At the end of the business innovation course participants understand and embrace new technologies and develop a mind-set to innovate in response to emerging business imperatives. This is in addition to developing an upper hand in business innovation with tools and techniques from Blue Ocean and the Long Tail business strategies that are widely used in the new millennium.  Participants are also able to: Explain the importance of business innovation to value creation and new venture success in a competitive market environment, describe, compare, and critically examine different business innovation frameworks, Analyse and critically evaluate business innovation models used by actual ventures, construct and present a business model for an innovative and viable new venture, design and conduct tests for different business innovation building blocks and iterating based on market feedback and test results

Last Updated on Tuesday, 11 July 2017 08:07