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Product Development


With today's accelerated rate of change and information growth, every business must innovate to stay ahead of competition. No business can sustain its customers by offering unchanged products. Consumers 'needs and wants' are constantly changing and so must products offered. Failure to respond to the dynamic market environment will see sales decrease and profits reduced. A significant factor in an enterprise's ability to grow and remain competitive is its ability to anticipate changes in technology, industry standards, and customers' preferences and to successfully develop and introduce new products on a timely basis.
The CBiT Product Development Course is tailored in recognition of the inability (in terms of knowledge and skills) of a significant number of organizations to keep pace with the demand for product innovation, consequently, failing to exploit the benefits of product development. We approach the concept of product development as a journey from the market with intelligence and back to the market with winning products! We do not perform product development for the sake of it, but rather as a scientific undertaking with meticulous considerations across every aspect of business; how they interrelate to the birthing and nurturing of the generated products, so as to yield sustainable gain to the enterprises. Only then will a product development undertaking make business sense.


  • Module 1 :Introduction to Product development
  • Module 1 :Product Development Planning
  • Module 2 :Concept Origination techniques
  • Module 3 :Design Development
  • Module 4 :Individualized one-one design reviews


After undergoing our training, participants to our product development training are able to:

  • Appreciate product development as a business development tool
  • Understand the product development process
  • Generate market intelligence through trend forecasting
  • Identify & Exploit product development opportunities
  • Exercise creativity, ingenuity, curiosity, value judgment etc.
  • Generate product ideas
  • Develop winning products
  • Effectively manage product portfolios through the various stages of the product life cycle

  • Length-120 HRS
  • Effort- 2 Hrs/Week
  • Certificate-Digital Certificate
  • Language-English
  • INSTRUCTOR - Paulina Mokothu

  • Centre for Business Innovation Training (CBiT) is a Business Development Consulting & Training firm that works to empower Business Support Organizations (BSOs) to better serve enterprises in Eastern Africa while creating the best stakeholder value.