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Advancing Made in Kenya (Amkeny) - Ngozi


Project Description

CBiT successfully rolled out the Advancing Made in Kenya (AMKeny)–Ngozi project in 2019. The project sought to improve the quality, competitiveness and branding of Kenyan made products in the global market, while at the same time promoting value addition and championing market development of these products.
AMKeny endeavored to promote an economy and society driven by innovation, open to the fast-evolving times and reflective of Kenyan socio–economic realities. This is while advocating for the protection of intellectual property rights to the Kenyan made innovations.
Projective Objectives
AMKeny worked to achieve the following objectives:
a) Creating an integrated, forward-thinking and long–range direction and strategy for Made in Kenya Ngozi products.
b) Providing long–term guidance to promote national awareness on the use of business innovation as a strategic tool for economic competitiveness and social and economic development.
c) Promoting integration of innovation into Kenya's Ngozi industry in order to create a demand for Made in Kenya products, and to extend its impact economically, socially and environmentally.
To date, the program has successfully delivered three training workshops; Leadership, Advocacy and Lobbying, Business Finance, Made in Kenya Leather Branding, to a total mix of 81 leather Business Member Organizations (BMO) leaders, entrepreneurs, manufacturers and producers, designers and business professionals. This was in collaboration with the Kenya Leather Development Council (KLDC), the Leather Apex Society of Kenya (LASK) and other institutions such as Brand Kenya Board, University of Nairobi–School of Arts and Design.