This business management course is designed to develop learners' knowledge and understanding of business management theories, as well as their ability to apply a range of tools and techniques. Students learn to analyze, discuss and evaluate business activities at local, national and international levels.
The course covers a range of organizations from all sectors, as well as the socio-cultural and economic contexts in which those organizations operate. The key characteristics of business organization and environment and the business functions of human resource management, finance and accounts, marketing and operations management are covered.
Through the exploration of six underpinning concepts (change, culture, ethics, globalization, innovation and strategy), the course allows students to develop a holistic understanding of today's complex and dynamic business environment. The conceptual learning is firmly anchored in business management theories, tools and techniques and placed in the context of real-world examples and case studies.