The principles, practices, and techniques of domestic and international marketing have much in common. A company, which is successful in its domestic market segment, should have the basic abilities and qualities to be successful in an export market. The biggest threat to potential success however is to make the assumptions that the key factors, which determine your success in the domestic market, will be the same in an export market.
This course therefore aims to enhance export competencies of enterprises necessary for them to access the export market successfully. The training is set to assist new and potential exporters to build their export capability for the regional market.
The program is delivered in 3 stages:
Building Export Strategy
Developing Production, Marketing, and Transaction capability
Establishing Export Linkages.
Transition through the three stages among beneficiaries of the training is on merit, informed by a commitment to learning and determination to the course of business.
ETT enables you to establish a holistic view of the export business, underscoring the synergistic interplay of the business cycle that includes development of export strategies and a plan for their implementation, export business promotion, export transaction, fulfilling export orders, and getting paid.